The World of Work in the 21st century has changed utterly, presenting new opportunities and challenges in equal measure. As a result, Ireland Inc. is involved in an intensive battle to attract and retain talent. The certainties of the past (where salary and benefits were the ultimate deciding factors in any career choice), are now merely […]
Read More ›As we kickstart a new year, we reflect on the evolving and exciting role of marketing and on the common traits of the most successful marketers. Marketing is a profession unlike any other in terms of the incredible diversity of roles and skill sets Today the role of marketing is incredibly varied and increasingly […]
Read More ›Irish woman, Fiona Dawson, Global President of Mars Foods, Drinks and Multisales, has been named as Ireland’s Ultimate Marketer, at an event celebrating 25 years of the Marketer of the Year™ award, which is organised by Marketing.ie and sponsored since 2006 by Alternatives. Described as a strong, enigmatic and pragmatic leader, Fiona Dawson is also a member of […]
Read More ›Alternatives & MII Salary, Sentiment and Insights Survey- Key Findings- Directors & Head of Level One third of our survey respondents (of a total of 1,200 respondents) this year were at Director or Head of level. They are the most senior respondents in career terms and have significant people and budget responsibility. 58% were female […]
Read More ›The 2018 Alternatives & Marketing Institute of Ireland Salary, Market Insights & Sentiment Survey is out, providing a unique insight into Ireland’s Marketing industry. Now in its fifth year and with almost 1,200 respondents from the marketing, digital and customer community, it takes an in-depth look at differences by company sector, size, career level, gender and other […]
Read More ›I recently spent a week in Oxford and London on this year’s EY Entrepreneur of the Year CEO retreat, along with current and previous Entrepreneur of the Year finalists.Here are some of the learnings that I found most interesting, shared with us by some of the fascinating business men and women that EY had lined […]
Read More ›I’m just back from an inspiring week away with this year’s EY Entrepreneur of the Year CEO Retreatin Oxford and London. There were about 100 of us on the trip, including this year’s Entrepreneur of the Year finalists and finalists from previous years. I try to block this date in my diary every year. It’s […]
Read More ›The easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolution to ensure that the marketing function is spearheading customer communications that both relates to, excites and prompts customers to […]
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At an industry awards lunch on the 16th November, Brian Higgins, CEO of Pieta House, was announced as the Marketer of the Year 2017. “Taking us from Darkness into Light” Pieta House is faced with the unusual marketing challenge of dramatically reducing demand for their service. Essentially their objective is to eradicate suicide. Pieta House […]
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In this fast paced, digital and data driven era, firms are adjusting to the challenges of disruption and are increasingly looking to different sectors for fresh perspectives. Change is everywhere and companies need leaders who can think outside the box and respond to a variety of looming threats and, as yet, barely imagined opportunities. […]
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Alternatives have hosted a number of Digital Think Tanks for Senior Digital Leaders from a range of industries including Banking, Insurance, FMCG, Travel, Retail and Media. From the discussions came some very interesting insights into How to Manage Cultural Change in a Digital World Introduction Hosted by Alternatives Digital Talent Team; Joan Fahey and Adrian Clarke and moderated by Charley Stoney, […]
Read More ›Completed by 1,200 practitioners, the 2017 Alternatives & Marketing Institute Salary & Market Insights Survey once again provides you with key insights into our community. This, the largest survey conducted for our industry, is now THE ‘go to’ guide for marketing, digital and now data professionals. We thought you would be interested in the following key findings […]
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Change can no longer be thought of as a “programme” to be gotten through and survived only to return to “business as usual”. Building an engaged workforce that appreciates this and has an expectation that matches today’s culture of flux, innovation and growth is where the future potential lies. Engagement – more specifically the […]
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Alternatives Elect recently hosted a breakfast event, Driving Cultural Change through Leadership where a panel of speakers on the day – Aidan O’Shea, Voxpro, Michelle McGreal, AIB and Damian Devaney, Smurfit Kappa – shared some valuable insights into their own experiences of cultural change programmes across a diverse range of organisations. Leadership and ownership […]
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By Adrian Marples, Client Partner, Alternatives Elect Everyone knows Brexit will be bad, but few know what to do about it. Attending a recent London Brexit think tank, a quick show of hands showed that the majority of the participants (a) knew that Brexit would hit them hard, and they would need to take steps […]
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By Adrian Marples, Client Partner, Alternatives Elect Barely a day has gone by since Brexit without further debate about the likely destination of thousands of financial services jobs which will supposedly exit London in the coming years. If this were to happen then how geared up is Dublin, and what kind of jobs could […]
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Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of computer and IT services in the world. This status primes the country to be at the […]
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by Sandra Lawler, Founder Director of The Alternatives Group. The results of the 2016 Marketing and Digital Salary and Sentiments Survey are now out. And interesting reading they make. One element picked up by the press is the higher differential in salaries paid to men in marketing than women, the higher up the scale […]
Read More ›Taking a strategic approach to Crisis Communications can reduce the impact to your company’s reputation and its bottom line Clint Eastwood’s latest movie “Sully”, starring Tom Hanks, tells the story behind the US Airways Captain, Chesley Sullenberger, who in January 2009 piloted his US Airways Flight 1549 to an emergency landing on the […]
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