In this fast paced, digital and data driven era, firms are adjusting to the challenges of disruption and are increasingly looking to different sectors for fresh perspectives. Change is everywhere and companies need leaders who can think outside the box and respond to a variety of looming threats and, as yet, barely imagined opportunities. […]
Read More ›Completed by 1,200 practitioners, the 2017 Alternatives & Marketing Institute Salary & Market Insights Survey once again provides you with key insights into our community. This, the largest survey conducted for our industry, is now THE ‘go to’ guide for marketing, digital and now data professionals. We thought you would be interested in the following key findings […]
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Change can no longer be thought of as a “programme” to be gotten through and survived only to return to “business as usual”. Building an engaged workforce that appreciates this and has an expectation that matches today’s culture of flux, innovation and growth is where the future potential lies. Engagement – more specifically the […]
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Alternatives Elect recently hosted a breakfast event, Driving Cultural Change through Leadership where a panel of speakers on the day – Aidan O’Shea, Voxpro, Michelle McGreal, AIB and Damian Devaney, Smurfit Kappa – shared some valuable insights into their own experiences of cultural change programmes across a diverse range of organisations. Leadership and ownership […]
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By Adrian Marples, Client Partner, Alternatives Elect Everyone knows Brexit will be bad, but few know what to do about it. Attending a recent London Brexit think tank, a quick show of hands showed that the majority of the participants (a) knew that Brexit would hit them hard, and they would need to take steps […]
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By Adrian Marples, Client Partner, Alternatives Elect Barely a day has gone by since Brexit without further debate about the likely destination of thousands of financial services jobs which will supposedly exit London in the coming years. If this were to happen then how geared up is Dublin, and what kind of jobs could […]
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Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of computer and IT services in the world. This status primes the country to be at the […]
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by Sandra Lawler, Founder Director of The Alternatives Group. The results of the 2016 Marketing and Digital Salary and Sentiments Survey are now out. And interesting reading they make. One element picked up by the press is the higher differential in salaries paid to men in marketing than women, the higher up the scale […]
Read More ›Taking a strategic approach to Crisis Communications can reduce the impact to your company’s reputation and its bottom line Clint Eastwood’s latest movie “Sully”, starring Tom Hanks, tells the story behind the US Airways Captain, Chesley Sullenberger, who in January 2009 piloted his US Airways Flight 1549 to an emergency landing on the […]
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