Creative Leadership for Growth – Debrief Wed 23rd Sept 2015

Leading business and cultural figures Derek Kehoe, CEO, BNP Paribas Group, Ireland, Simon Taylor, CEO, National Concert Hall, Angela Dorgan, CEO, First Music Contact and Gerry Macken, CEO, Digital Hub Development Agency were interviewed on the theme by Andrew Hetherington, CEO, Business to Arts. “What we’ve learnt is that the notion of Creative Leadership is […]

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Data, predicting the talent landscape in Ireland.

If you check the business news in Ireland you’ll see new roles being created in the field of data. Entwined with the tech and FinTech sectors, data is a hot space for talent and brings many challenges for the C-suite, particularly when addressing skill shortages and its place within the organisation structure. It was 2009 when […]

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Future proofing your marketing team in today’s digital environment.

Outputs from Alternatives Think Tank – 8th July 2015 by Charley Stoney, Group Managing Director, Alternatives This was the fourth in the Marketing think tank series hosted by Alternatives and attended by senior marketing and digital leaders across the banking, retail, medical, automotive, insurance, FMCG, gaming, media and telco industries.   Facilitated by Asta Lund, Multi-Channel […]

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Driving Value in the Drinks Industry

Charley Stoney, Managing Director of the Alternatives Group, interviews Pat Magee, Managing Director of Irish Distillers Pernod Ricard, on driving value in the drinks industry and how the sector is faring in these challenging times. Pat’s career path was always sales-focused even though he completed a marketing degree at night while at Reckitt and Colman […]

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Irish Financial Services & Fintech outlook for 2015 is promising

After years of one-way traffic, the Irish Financial Services & Fintech outlook for 2015 is promising. Senior Irish financial executives, and bankers in particular, are returning to Dublin. They will face a changed landscape with recent employment headlines centred all too often around the proliferating FinTech sector, or larger firms using Ireland for a data […]

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Leadership and evolving talent for scaling FDI Start-Ups

Emma Jane Finnegan, Head of Client Services and FDI for Alternatives Elect writes about talent solutions for the FDI sector. For over 50 years, Ireland has an impeccable track record for attracting Foreign Direct Investment. The IDA (Irish Development Authority) announced in January 2015 that over 1,195 multinational companies have already chosen Ireland as their […]

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ROI from video, mobile & content marketing is hardest to measure

Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not always the case.     The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult.  Taking into account video, mobile & content marketing, […]

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Leadership Styles for the Digital Age

Advancement in digital technologies has disrupted everything, including leadership styles, according to Barry Libert, Jerry Wind and Megan Beck Fenley. Employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organizations are able to manoeuvre more effectively than […]

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Developing Your Leadership Career Path

There are many practical steps you can take while developing your leadership career path, writes Catherine Tempany, Client Partner with Alternatives Elect.    Understanding and defining your professional brand. Developing your leadership career path equates to developing a professional brand and is similar to product branding. The goal is to differentiate yourself in the market […]

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Leadership by Example – Insomnia’s Bobby Kerr in conversation with Charley Stoney

Bobby Kerr, chairman of Insomnia speaks to Charley Stoney about how he has honed his leadership skills over the years and offers some sound advice for those hoping to expand a business in the current climate. Bobby Kerr is originally from Kilkenny, where his family had the Newpark Hotel for over 50 years, so business […]

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