The Evolving Role of Marketing, for Success. By Bernie Keogh, MD Alternatives Group.

As we kickstart a new year, we reflect on the evolving and exciting role of marketing and on the common traits of the most successful marketers. ​   Marketing is a profession unlike any other in terms of the incredible diversity of roles and skill sets  Today the role of marketing is incredibly varied and increasingly […]

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Alternatives & MII Salary, Sentiment and Insights Survey- Key Findings amongst Directors

Alternatives & MII Salary, Sentiment and Insights Survey- Key Findings- Directors & Head of Level One third of our survey respondents (of a total of 1,200 respondents) this year were at Director or Head of level. They are the most senior respondents in career terms and have significant people and budget responsibility. 58% were female […]

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