Bridging the knowledge gap in digital marketing between strategic and tactical leaders

Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of computer and IT services in the world. This status primes the country to be at the […]

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Mind the Gap

  by Sandra Lawler, Founder Director of The Alternatives Group. The results of the 2016 Marketing and Digital Salary and Sentiments Survey are now out. And interesting reading they make. One element picked up by the press is the higher differential in salaries paid to men in marketing than women, the higher up the scale […]

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Is your business ready for a crash landing?

  Taking a strategic approach to Crisis Communications can reduce the impact to your company’s reputation and its bottom line   Clint Eastwood’s latest movie “Sully”, starring Tom Hanks, tells the story behind the US Airways Captain, Chesley Sullenberger, who in January 2009 piloted his US Airways Flight 1549 to an emergency landing on the […]

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DQ needed to lead and succeed in digital age

 By Aileen O’Toole Adapting to the many waves of digital disruption that businesses will experience in the coming years requires a new set of leadership traits. Currently board members and the C-suite are challenged to understand the impact of digital disruption on their business or sector. Imminent disruption threatens 50% of established Irish businesses, according to […]

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Gamestorming – An energetic and collaborative way to design strategy and change

 Imagine if you had a work practice or technique available to you, that could assist your organisation in keeping up with the pace of change, while engaging people, fostering collaboration and innovation, and energising them about the future of their work? Such a technique exists.  It’s called Gamestorming… Organisations that are still implementing change in the […]

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Stark message to business leaders – Innovate or Die

Today is a wake up call to Irish business to prioritise Innovation as its Number One commercial imperative for 2016. Those who don’t will simply get left behind. Organisations need to take a hard look at themselves to assess that their culture is innovation ready.  At its best, Innovation should encourage a broader collaborative experience, leveraging market […]

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What I wish I’d known before I started By Bernie Keogh, managing partner, Alternatives Elect

After twenty years in business and now running a leading international executive search business based in Dublin, I’ve learned that opportunities arise, doors open and a path always emerges but the journey is more fulfilling and enjoyable if you are doing what you love. This is why I admire artists of all kind & entrepreneurs so […]

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