Mind the Gap

  by Sandra Lawler, Founder Director of The Alternatives Group. The results of the 2016 Marketing and Digital Salary and Sentiments Survey are now out. And interesting reading they make. One element picked up by the press is the higher differential in salaries paid to men in marketing than women, the higher up the scale […]

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Future proofing your marketing team in today’s digital environment.

Outputs from Alternatives Think Tank – 8th July 2015 by Charley Stoney, Group Managing Director, Alternatives This was the fourth in the Marketing think tank series hosted by Alternatives and attended by senior marketing and digital leaders across the banking, retail, medical, automotive, insurance, FMCG, gaming, media and telco industries.   Facilitated by Asta Lund, Multi-Channel […]

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