How to Manage Cultural Change in a Digital World

Alternatives have hosted a number of Digital Think Tanks for Senior Digital Leaders from a range of industries including Banking, Insurance, FMCG, Travel, Retail and Media. From the discussions came some very interesting insights into How to Manage Cultural Change in a Digital World Introduction Hosted by Alternatives Digital Talent Team; Joan Fahey and Adrian Clarke and moderated by Charley Stoney, […]

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2017 Alternatives & MII Salary & Market Insights Survey

Completed by 1,200 practitioners, the 2017 Alternatives & Marketing Institute Salary & Market Insights Survey once again provides you with key insights into our community.  This, the largest survey conducted for our industry, is now THE ‘go to’ guide for marketing, digital and now data professionals.   We thought you would be interested in the following key findings […]

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DQ needed to lead and succeed in digital age

 By Aileen O’Toole Adapting to the many waves of digital disruption that businesses will experience in the coming years requires a new set of leadership traits. Currently board members and the C-suite are challenged to understand the impact of digital disruption on their business or sector. Imminent disruption threatens 50% of established Irish businesses, according to […]

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Future proofing your marketing team in today’s digital environment.

Outputs from Alternatives Think Tank – 8th July 2015 by Charley Stoney, Group Managing Director, Alternatives This was the fourth in the Marketing think tank series hosted by Alternatives and attended by senior marketing and digital leaders across the banking, retail, medical, automotive, insurance, FMCG, gaming, media and telco industries.   Facilitated by Asta Lund, Multi-Channel […]

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ROI from video, mobile & content marketing is hardest to measure

Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not always the case.     The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult.  Taking into account video, mobile & content marketing, […]

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Leadership Styles for the Digital Age

Advancement in digital technologies has disrupted everything, including leadership styles, according to Barry Libert, Jerry Wind and Megan Beck Fenley. Employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organizations are able to manoeuvre more effectively than […]

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