The 2018 Alternatives & Marketing Institute of Ireland Salary, Market Insights & Sentiment Survey is out, providing a unique insight into Ireland’s Marketing industry. Now in its fifth year and with almost 1,200 respondents from the marketing, digital and customer community, it takes an in-depth look at differences by company sector, size, career level, gender and other […]
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Alternatives have hosted a number of Digital Think Tanks for Senior Digital Leaders from a range of industries including Banking, Insurance, FMCG, Travel, Retail and Media. From the discussions came some very interesting insights into How to Manage Cultural Change in a Digital World Introduction Hosted by Alternatives Digital Talent Team; Joan Fahey and Adrian Clarke and moderated by Charley Stoney, […]
Read More ›Completed by 1,200 practitioners, the 2017 Alternatives & Marketing Institute Salary & Market Insights Survey once again provides you with key insights into our community. This, the largest survey conducted for our industry, is now THE ‘go to’ guide for marketing, digital and now data professionals. We thought you would be interested in the following key findings […]
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By Aileen O’Toole Adapting to the many waves of digital disruption that businesses will experience in the coming years requires a new set of leadership traits. Currently board members and the C-suite are challenged to understand the impact of digital disruption on their business or sector. Imminent disruption threatens 50% of established Irish businesses, according to […]
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Outputs from Alternatives Think Tank – 8th July 2015 by Charley Stoney, Group Managing Director, Alternatives This was the fourth in the Marketing think tank series hosted by Alternatives and attended by senior marketing and digital leaders across the banking, retail, medical, automotive, insurance, FMCG, gaming, media and telco industries. Facilitated by Asta Lund, Multi-Channel […]
Read More ›Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not always the case. The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult. Taking into account video, mobile & content marketing, […]
Read More ›Advancement in digital technologies has disrupted everything, including leadership styles, according to Barry Libert, Jerry Wind and Megan Beck Fenley. Employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organizations are able to manoeuvre more effectively than […]
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