Data, predicting the talent landscape in Ireland.

If you check the business news in Ireland you’ll see new roles being created in the field of data. Entwined with the tech and FinTech sectors, data is a hot space for talent and brings many challenges for the C-suite, particularly when addressing skill shortages and its place within the organisation structure. It was 2009 when […]

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ROI from video, mobile & content marketing is hardest to measure

Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not always the case.     The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult.  Taking into account video, mobile & content marketing, […]

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