The Evolving Role of Marketing, for Success. By Bernie Keogh, MD Alternatives Group.

As we kickstart a new year, we reflect on the evolving and exciting role of marketing and on the common traits of the most successful marketers. ​   Marketing is a profession unlike any other in terms of the incredible diversity of roles and skill sets  Today the role of marketing is incredibly varied and increasingly […]

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Irish woman, Fiona Dawson, revealed as Ireland’s Ultimate Marketer

Irish woman, Fiona Dawson, Global President of Mars Foods, Drinks and Multisales, has been named as Ireland’s Ultimate Marketer, at an event celebrating 25 years of the Marketer of the Year™ award, which is organised by Marketing.ie and sponsored since 2006 by Alternatives. Described as a strong, enigmatic and pragmatic leader, Fiona Dawson is also a member of […]

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Alternatives & MII Salary, Sentiment and Insights Survey- Key Findings amongst Directors

Alternatives & MII Salary, Sentiment and Insights Survey- Key Findings- Directors & Head of Level One third of our survey respondents (of a total of 1,200 respondents) this year were at Director or Head of level. They are the most senior respondents in career terms and have significant people and budget responsibility. 58% were female […]

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2018 Alternatives & Marketing Institute of Ireland Salary, Market Insights & Sentiment Survey

The 2018 Alternatives & Marketing Institute of Ireland Salary, Market Insights & Sentiment Survey is out, providing a unique insight into Ireland’s Marketing industry. Now in its fifth year and with almost 1,200 respondents from the marketing, digital and customer community, it takes an in-depth look at differences by company sector, size, career level, gender and other […]

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EY Entrepreneur of the Year CEO Retreat- Leadership Learnings

  I’m just back from an inspiring week away with this year’s EY Entrepreneur of the Year CEO Retreatin Oxford and London. There were about 100 of us on the trip, including this year’s Entrepreneur of the Year finalists and finalists from previous years. I try to block this date in my diary every year. It’s […]

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What does the Marketing Structure of 2017 and beyond look like?

The easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolution to ensure that the marketing function is spearheading customer communications that both relates to, excites and prompts customers to […]

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Marketer of the Year 2017 announced

At an industry awards lunch on the 16th November, Brian Higgins, CEO of Pieta House, was announced as the Marketer of the Year 2017. “Taking us from Darkness into Light”​ Pieta House is faced with the unusual marketing challenge of dramatically reducing demand for their service. Essentially their objective is to eradicate suicide. Pieta House […]

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Transform or get left behind. The business agenda for a new era.

In this fast paced, digital and data driven era, firms are adjusting to the challenges of disruption and are increasingly looking to different sectors for fresh perspectives. Change is everywhere and companies need leaders who can think outside the box and respond to a variety of looming threats and, as yet, barely imagined opportunities.   […]

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