Irish woman, Fiona Dawson, Global President of Mars Foods, Drinks and Multisales, has been named as Ireland’s Ultimate Marketer, at an event celebrating 25 years of the Marketer of the Year™ award, which is organised by Marketing.ie and sponsored since 2006 by Alternatives. Described as a strong, enigmatic and pragmatic leader, Fiona Dawson is also a member of […]
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By Adrian Marples, Client Partner, Alternatives Elect Everyone knows Brexit will be bad, but few know what to do about it. Attending a recent London Brexit think tank, a quick show of hands showed that the majority of the participants (a) knew that Brexit would hit them hard, and they would need to take steps […]
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by Sandra Lawler, Founder Director of The Alternatives Group. The results of the 2016 Marketing and Digital Salary and Sentiments Survey are now out. And interesting reading they make. One element picked up by the press is the higher differential in salaries paid to men in marketing than women, the higher up the scale […]
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EY Report Highlights Financial Benefits of Gender Diversity in Business on International Women’s Day Organisations with 30% female leaders could add up to 6 percentage points to their net margin Ireland ranks 28th out the top 56 countries surveyed for number of women on boards Building “Pipeline” of female talent necessary to get more women […]
Read More ›8 powerful leadership tips from Maggie Timoney, CEO, Heineken Ireland. Maggie spoke at the MII conference recently. She was not only a great presenter, but above all, an authentic presenter. Here were some of her top tips for leaders and aspiring leaders: Know who your “first team” is. Think about the level up and the […]
Read More ›Gender Balanced Leadership I attended the recent conference on “Promoting gender balanced leadership” at Dublin Castle. It was a great day, with about 20 top class speakers. I was interested in the diversity and gender balance issue at the leadership level for business in particular and thought I would share some of the learnings from […]
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