The Evolving Role of Marketing, for Success. By Bernie Keogh, MD Alternatives Group.

As we kickstart a new year, we reflect on the evolving and exciting role of marketing and on the common traits of the most successful marketers. ​   Marketing is a profession unlike any other in terms of the incredible diversity of roles and skill sets  Today the role of marketing is incredibly varied and increasingly […]

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Alternatives & MII Salary, Sentiment and Insights Survey- Key Findings amongst Directors

Alternatives & MII Salary, Sentiment and Insights Survey- Key Findings- Directors & Head of Level One third of our survey respondents (of a total of 1,200 respondents) this year were at Director or Head of level. They are the most senior respondents in career terms and have significant people and budget responsibility. 58% were female […]

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2018 Alternatives & Marketing Institute of Ireland Salary, Market Insights & Sentiment Survey

The 2018 Alternatives & Marketing Institute of Ireland Salary, Market Insights & Sentiment Survey is out, providing a unique insight into Ireland’s Marketing industry. Now in its fifth year and with almost 1,200 respondents from the marketing, digital and customer community, it takes an in-depth look at differences by company sector, size, career level, gender and other […]

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Transform or get left behind. The business agenda for a new era.

In this fast paced, digital and data driven era, firms are adjusting to the challenges of disruption and are increasingly looking to different sectors for fresh perspectives. Change is everywhere and companies need leaders who can think outside the box and respond to a variety of looming threats and, as yet, barely imagined opportunities.   […]

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2017 Alternatives & MII Salary & Market Insights Survey

Completed by 1,200 practitioners, the 2017 Alternatives & Marketing Institute Salary & Market Insights Survey once again provides you with key insights into our community.  This, the largest survey conducted for our industry, is now THE ‘go to’ guide for marketing, digital and now data professionals.   We thought you would be interested in the following key findings […]

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Driving Cultural Change through Leadership

Alternatives Elect recently hosted a breakfast event, Driving Cultural Change through Leadership where a panel of speakers on the day – Aidan O’Shea, Voxpro, Michelle McGreal, AIB and Damian Devaney, Smurfit Kappa – shared some valuable insights into their own experiences of cultural change programmes across a diverse range of organisations.   Leadership and ownership […]

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Developing Your Leadership Career Path

There are many practical steps you can take while developing your leadership career path, writes Catherine Tempany, Client Partner with Alternatives Elect.    Understanding and defining your professional brand. Developing your leadership career path equates to developing a professional brand and is similar to product branding. The goal is to differentiate yourself in the market […]

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Learning to be a Leader

Charley Stoney, group managing director at Alternatives speaks to Tamara Whitney, sales director of Nestlé about her career progression, which includes commercial roles in some of the UK and Ireland’s leading food and drinks businesses such as Coca Cola and Premier Foods. She shares her views on a variety of subjects from the advantages of […]

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Chief Financial Officer (CFO) – the Evolution of the Role

The Evolution of the role of the Chief Financial Officer (CFO) The role of the CFO has, like all other C-suite roles, undergone a transformation in recent years, writes Michelle O’Connor of Alternatives Elect.  Whilst it will continue to be primarily responsible for financial planning and financial reporting for the organisation, it has broadened and […]

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