EY Entrepreneur of the Year CEO Retreat- Leadership Learnings

  I’m just back from an inspiring week away with this year’s EY Entrepreneur of the Year CEO Retreatin Oxford and London. There were about 100 of us on the trip, including this year’s Entrepreneur of the Year finalists and finalists from previous years. I try to block this date in my diary every year. It’s […]

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What does the Marketing Structure of 2017 and beyond look like?

The easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolution to ensure that the marketing function is spearheading customer communications that both relates to, excites and prompts customers to […]

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Marketer of the Year 2017 announced

At an industry awards lunch on the 16th November, Brian Higgins, CEO of Pieta House, was announced as the Marketer of the Year 2017. “Taking us from Darkness into Light”​ Pieta House is faced with the unusual marketing challenge of dramatically reducing demand for their service. Essentially their objective is to eradicate suicide. Pieta House […]

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Transform or get left behind. The business agenda for a new era.

In this fast paced, digital and data driven era, firms are adjusting to the challenges of disruption and are increasingly looking to different sectors for fresh perspectives. Change is everywhere and companies need leaders who can think outside the box and respond to a variety of looming threats and, as yet, barely imagined opportunities.   […]

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How to Manage Cultural Change in a Digital World

Alternatives have hosted a number of Digital Think Tanks for Senior Digital Leaders from a range of industries including Banking, Insurance, FMCG, Travel, Retail and Media. From the discussions came some very interesting insights into How to Manage Cultural Change in a Digital World Introduction Hosted by Alternatives Digital Talent Team; Joan Fahey and Adrian Clarke and moderated by Charley Stoney, […]

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2017 Alternatives & MII Salary & Market Insights Survey

Completed by 1,200 practitioners, the 2017 Alternatives & Marketing Institute Salary & Market Insights Survey once again provides you with key insights into our community.  This, the largest survey conducted for our industry, is now THE ‘go to’ guide for marketing, digital and now data professionals.   We thought you would be interested in the following key findings […]

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Driving Cultural Change through Leadership

Alternatives Elect recently hosted a breakfast event, Driving Cultural Change through Leadership where a panel of speakers on the day – Aidan O’Shea, Voxpro, Michelle McGreal, AIB and Damian Devaney, Smurfit Kappa – shared some valuable insights into their own experiences of cultural change programmes across a diverse range of organisations.   Leadership and ownership […]

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Wanted: leaders who can out-think Brexit

By Adrian Marples, Client Partner, Alternatives Elect  Everyone knows Brexit will be bad, but few know what to do about it. Attending a recent London Brexit think tank, a quick show of hands showed that the majority of the participants (a) knew that Brexit would hit them hard, and they would need to take steps […]

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Dublin, Paris or Frankfurt? Post Brexit, where next for Financial Services Jobs?

By Adrian Marples, Client Partner, Alternatives Elect   Barely a day has gone by since Brexit without further debate about the likely destination of thousands of financial services jobs which will supposedly exit London in the coming years. If this were to happen then how geared up is Dublin, and what kind of jobs could […]

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Bridging the knowledge gap in digital marketing between strategic and tactical leaders

Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of computer and IT services in the world. This status primes the country to be at the […]

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Mind the Gap

  by Sandra Lawler, Founder Director of The Alternatives Group. The results of the 2016 Marketing and Digital Salary and Sentiments Survey are now out. And interesting reading they make. One element picked up by the press is the higher differential in salaries paid to men in marketing than women, the higher up the scale […]

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Is your business ready for a crash landing?

  Taking a strategic approach to Crisis Communications can reduce the impact to your company’s reputation and its bottom line   Clint Eastwood’s latest movie “Sully”, starring Tom Hanks, tells the story behind the US Airways Captain, Chesley Sullenberger, who in January 2009 piloted his US Airways Flight 1549 to an emergency landing on the […]

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DQ needed to lead and succeed in digital age

 By Aileen O’Toole Adapting to the many waves of digital disruption that businesses will experience in the coming years requires a new set of leadership traits. Currently board members and the C-suite are challenged to understand the impact of digital disruption on their business or sector. Imminent disruption threatens 50% of established Irish businesses, according to […]

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Gamestorming – An energetic and collaborative way to design strategy and change

 Imagine if you had a work practice or technique available to you, that could assist your organisation in keeping up with the pace of change, while engaging people, fostering collaboration and innovation, and energising them about the future of their work? Such a technique exists.  It’s called Gamestorming… Organisations that are still implementing change in the […]

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Stark message to business leaders – Innovate or Die

Today is a wake up call to Irish business to prioritise Innovation as its Number One commercial imperative for 2016. Those who don’t will simply get left behind. Organisations need to take a hard look at themselves to assess that their culture is innovation ready.  At its best, Innovation should encourage a broader collaborative experience, leveraging market […]

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