What does the Marketing Structure of 2017 and beyond look like?

The easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolution to ensure that the marketing function is spearheading customer communications that both relates to, excites and prompts customers to […]

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Marketer of the Year 2017 announced

At an industry awards lunch on the 16th November, Brian Higgins, CEO of Pieta House, was announced as the Marketer of the Year 2017. “Taking us from Darkness into Light”​ Pieta House is faced with the unusual marketing challenge of dramatically reducing demand for their service. Essentially their objective is to eradicate suicide. Pieta House […]

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Transform or get left behind. The business agenda for a new era.

In this fast paced, digital and data driven era, firms are adjusting to the challenges of disruption and are increasingly looking to different sectors for fresh perspectives. Change is everywhere and companies need leaders who can think outside the box and respond to a variety of looming threats and, as yet, barely imagined opportunities.   […]

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How to Manage Cultural Change in a Digital World

Alternatives have hosted a number of Digital Think Tanks for Senior Digital Leaders from a range of industries including Banking, Insurance, FMCG, Travel, Retail and Media. From the discussions came some very interesting insights into How to Manage Cultural Change in a Digital World Introduction Hosted by Alternatives Digital Talent Team; Joan Fahey and Adrian Clarke and moderated by Charley Stoney, […]

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2017 Alternatives & MII Salary & Market Insights Survey

Completed by 1,200 practitioners, the 2017 Alternatives & Marketing Institute Salary & Market Insights Survey once again provides you with key insights into our community.  This, the largest survey conducted for our industry, is now THE ‘go to’ guide for marketing, digital and now data professionals.   We thought you would be interested in the following key findings […]

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Driving Cultural Change through Leadership

Alternatives Elect recently hosted a breakfast event, Driving Cultural Change through Leadership where a panel of speakers on the day – Aidan O’Shea, Voxpro, Michelle McGreal, AIB and Damian Devaney, Smurfit Kappa – shared some valuable insights into their own experiences of cultural change programmes across a diverse range of organisations.   Leadership and ownership […]

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Wanted: leaders who can out-think Brexit

By Adrian Marples, Client Partner, Alternatives Elect  Everyone knows Brexit will be bad, but few know what to do about it. Attending a recent London Brexit think tank, a quick show of hands showed that the majority of the participants (a) knew that Brexit would hit them hard, and they would need to take steps […]

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Alternatives Elect appoint Ruth Guy as Client Partner

We are delighted to announce another senior appointment to the Alternatives Elect team – Ruth Guy, award-winning Marketer of the Year 2008, has joined us as Client Partner. Alternatives Elect is tasked by local and international clients to identify and recruit the new crop of transformational leadership talent that will drive Irish business in the […]

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